How to make change management happen in the most effective way

Many things can put your business at risk, including changes to your organisation, people or technology. The current pandemic has put many businesses under unprecedented pressure, and some even teetering on the brink of survival. Crises like this quickly turn change...

Future-ready part 2: Diversity – an essential ingredient for a future-ready organisation

In his seminal 1937 essay, “The nature of the firm,” the economist and eventual Nobel laureate Ronald Coase argued that corporations exist to avoid the transaction costs of the free market. Yet with transaction costs plummeting (spurred by rising connectivity)...

Future-ready part 1: What does a future-ready business look like in the new normal?

The pressure to change had been building for years. Well before the COVID-19 pandemic, senior executives routinely worried that their organisations were too slow, too siloed, too bogged down in complicated matrix structures, too bureaucratic. What many leaders feared,...

Organisation Design: Restructuring or Reshuffling to enable Strategy

Customer expectations are not just changing; they are exceeding the ability of a business to deliver on time. They are looking for alternatives, with more emphasis on experience and convenience. To keep up, companies are evolving their offering to meet the...

How to fill the gap between Strategy and Execution

Organisations are great at setting their strategy and identifying their goals, but they fall short when it comes to their operating model review and redesign, the key component that enables the strategy and drives the achievement of goals. Operating models consist of...

Culture PART 2: The role of leaders in a culture shift

In the previous article in this series we examined the effect of COVID-19 on an organisation’s culture. Now, we turn the focus onto the role of leadership and technology in leveraging culture. When an organisation decides to change its culture – be it planned or...

Culture PART 1: Did COVID-19 signal the end for hierarchical organisations?

According to the Organisation for Economic Co-operation and Development, human capital is defined as: “the knowledge, skills, competencies and other attributes embodied in individuals or groups of individuals acquired during their life and used to produce goods,...

Meet MAC’s Executives: Karina Jardim, Senior Executive

“Exceptionally talented consultant” “An absolute pleasure to work with” “Driven by a desire to see people grow” If you know Karina Jardim, you know that these phrases used to describe Karina ring undoubtedly true. She is a name that is valued to every MACer, whether...

Thriving in the Age of Digital Adoption: Embracing the Workforce Ecosystem (part 2)

In the first part of this series, we looked at how the fears of technological innovation are resulting in an unproductive resistance toward modernisation, even as it gains extraordinary pace in 2021. We also delved into the importance of a growth mindset in allowing...

Thriving in the Age of Digital Adoption: Overcoming the Fear of AI (part 1)

“What if artificial intelligence takes over my job? What if I become redundant?” Every one of us has experienced technology encroaching on our lives, more and more so with each year that passes. It appears that technological innovation is a certainty that is only...

Mac Consulting

Surviving Disruptions Through Antifragility: Part 1

Mac Minds Insights | Mac Consulting


“We have no idea what to expect!”, “The world will never be the same!”, “It’s the end of the world as we know it!” (for about half of you the chorus of a famous R.E.M. song just popped into your head). Simple phrases that we hear every day from colleagues, friends, family, and the media. And yes, some of it is true, but us homo sapiens are a particularly resilient and innovative species that have survived massive shocks throughout history.

This is not an article based on years of expertise, or an in-depth knowledge of pandemics, or even trying to foretell the future. It is a viewpoint on the future of organisations formed through taking inspiration from several very clever people and organisations that have been so generous as to share their thoughts in person, in books and articles.

In his 2010 book, Antifragile: Things That Gain From Disorder Nassim Nicholas Taleb introduces the concept of Antifragility. He introduces the book: “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better”. It is a brilliant book well worth reading.

Probably the most obvious and intuitive example of antifragility is found in human muscles. To grow muscles, we need to hurt them, impose stress and shock. Conversely if we lie in front of the TV for the entire duration of lock-down, binge watching Tiger King on Netflix, our muscles will weaken. Antifragile systems need shocks to improve. The question then becomes – how do we create organisations that are antifragile? Though Taleb briefly touches on the subject, he does not offer direct advice but rather a few thoughts:

  • Antifragility in business is creative tinkering.
  • Fragility in our systems is often increased by incentive schemes and other mechanisms which motivate people to take hidden risks, even when they know about them (think of those quarterly performance bonuses).
  • Antifragility is fostered in systems that embrace experimenting yet avoid too-big-to-fail dynamics.
  • Fragile systems hate mistakes because they carry so much potential for danger.
  • Antifragile systems, however, love mistakes. After all, they are a natural by-product of experimentation.

The main takeaway from the book in the context of this discussion: we need to take the lessons learnt from before and throughout this pandemic to engineer our organisations to be antifragile and to emerge stronger than ever.

FYI – during and after the 2008 financial crisis, companies that were in the top fifth in performance were about 20 percentage points ahead of their peers. By 2016 their lead had grown to 150 percentage points.

In Part 2 of this series we have a look at changing priorities and how it affects our organisations’ identity.

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