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Thriving in the Age of Digital Adoption: Embracing the Workforce Ecosystem (part 2)

In the first part of this series, we looked at how the fears of technological innovation are resulting in an unproductive resistance toward modernisation, even as it gains extraordinary pace in 2021. We also delved into the importance of a growth mindset in allowing...

Thriving in the Age of Digital Adoption: Overcoming the Fear of AI (part 1)

“What if artificial intelligence takes over my job? What if I become redundant?” Every one of us has experienced technology encroaching on our lives, more and more so with each year that passes. It appears that technological innovation is a certainty that is only...

Starting & Thriving in E-Commerce in South Africa: The Payment

In our previous article, Starting & Thriving in E-commerce in South Africa: The Customer, we looked at a few variables that affect the customer’s experience with a business; these include how you can build valuable information about and around your...

Starting & Thriving in E-commerce in South Africa: The Customer

In our previous article, Starting & Thriving in E-commerce in South Africa: The Foundations, we explored the various options and requirements for taking your business online as well as the importance of meeting your audience in the places they naturally...

Starting & Thriving in E-commerce in South Africa: The Foundations

The COVID-19 pandemic has transformed our lives in a number of drastic ways. While some big corporations struggled to remain relevant in the shape-shifting business climate around them, many start-ups have found their time to shine and are performing remarkably well....

Leveraging Data to develop a competitive advantage

Not a lot of people have heard of the term ‘dark data’ before; Gartner defines it as the information assets organisations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business...

Leveraging data-driven agility in an agile world

At MAC we have recently been having discussions about the concept of Data Driven Agility; how can organisations start to leverage data more intelligently in an agile-delivery process, select data which is fit-for-purpose and, importantly, help solve business problems?...

What is a data journalist and why do you need one?

One of the biggest pain points in many organisations – although they might not even be aware of it – is the disconnect that exists between the data analytics department and the other business units. Despite the concept of a data journalist not being well recognised in...

How to get people onboard your data journey to drive usage and adoption

In the preceding articles we have covered topics on building the correct foundations so as to implement data analytics in an organisation with a centralised data function. Using the Sit. Crawl. Walk. Run. Paradigm, we explored how best to embark on a data journey and...

How to get people onboard your data journey to drive usage and adoption

In the preceding articles we have covered topics on building the correct foundations so as to implement data analytics in an organisation with a centralised data function. Using the Sit. Crawl. Walk. Run. Paradigm, we explored how best to embark on a data journey and...



Mac Consulting
  • Historically, the organisation was run on “gut feel” and silos of data that was used “just in time”.
  • The organisation was slow to respond to competitor moves, and always lacked decisive (informed) action
  • Invested in building a Master Data Management (MDM) solution to centralise and aggregate data on demand, creating a single point of truth of the entire organisation
  • Leveraged the data asset to deliver operational intelligence through on-demand analysis, insight and dashboards that provided a live view of their entire organisation

Achieved:

  • 6 months post completion of the data asset,
  • The organisation was able to speed up business decision making by a factor of 6,
  • Reduced marketing spend by 45%, and
  • Drive an increase in sales on certain categories by up to 55%.