Mac Consulting
  • Historically, the organisation was run on “gut feel” and silos of data that was used “just in time”.
  • The organisation was slow to respond to competitor moves, and always lacked decisive (informed) action
  • Invested in building a Master Data Management (MDM) solution to centralise and aggregate data on demand, creating a single point of truth of the entire organisation
  • Leveraged the data asset to deliver operational intelligence through on-demand analysis, insight and dashboards that provided a live view of their entire organisation


  • 6 months post completion of the data asset,
  • The organisation was able to speed up business decision making by a factor of 6,
  • Reduced marketing spend by 45%, and
  • Drive an increase in sales on certain categories by up to 55%.