Problem overview
- Historically, the organisation was run on “gut feel” and silos of data that was used “just in time”.
- The organisation was slow to respond to competitor moves, and always lacked decisive (informed) action
- Invested in building a Master Data Management (MDM) solution to centralise and aggregate data on demand, creating a single point of truth of the entire organisation
- Leveraged the data asset to deliver operational intelligence through on-demand analysis, insight and dashboards that provided a live view of their entire organisation
The outcome
- 6 months post completion of the data asset,
- The organisation was able to speed up business decision making by a factor of 6,
- Reduced marketing spend by 45%, and
- Drive an increase in sales on certain categories by up to 55%.
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