Posts by Dr. Jan van Niekerk

Data analytics is the process of analysing raw data to extract valuable insights. Data analytics techniques can reveal trends and ‘dark data’ that would otherwise be lost in the mass of information. This insight can then be used to optimise processes, reduce costs, or leveraged to unlock additional revenue streams. Research by international advisory and…

Data – it is more than just a buzzword. Today, gathering data to help you better understand your customers and business is relatively easy. In fact, it has become so easy that there’s the danger of having too much data to deal with. Even small start-ups generate data. Any business with a website, a social…