Meet MAC’s Executives: Karina Jardim, Senior Executive

MAC Minds - Insights for the future world of work

“Exceptionally talented consultant” “An absolute pleasure to work with” “Driven by a desire to see people grow” If you know Karina Jardim, you know that these phrases used to describe Karina ring undoubtedly true. She is a name that is valued to every MACer, whether they have been at MAC for 1 year, 2, 10…

Read More

Starting & Thriving in E-Commerce in South Africa: The Payment

Mac Minds Insights | Mac Consulting

In our previous article, Starting & Thriving in E-commerce in South Africa: The Customer, we looked at a few variables that affect the customer’s experience with a business; these include how you can build valuable information about and around your product/service, the value in focusing on the holistic customer journey, and how trust impacts the customer’s…

Read More

Starting & Thriving in E-commerce in South Africa: The Customer

Mac Minds Insights | Mac Consulting

In our previous article, Starting & Thriving in E-commerce in South Africa: The Foundations, we explored the various options and requirements for taking your business online as well as the importance of meeting your audience in the places they naturally gravitate towards. This was about finding a market, exploring platforms to host your products/services, developing a…

Read More

Starting & Thriving in E-commerce in South Africa: The Foundations

Mac Minds Insights | Mac Consulting

The COVID-19 pandemic has transformed our lives in a number of drastic ways. While some big corporations struggled to remain relevant in the shape-shifting business climate around them, many start-ups have found their time to shine and are performing remarkably well. Some larger companies who have had innovative plans on the backburner prior to the…

Read More

Leveraging Data to develop a competitive advantage

Leveraging Data to develop a competitive advantage

Not a lot of people have heard of the term ‘dark data’ before; Gartner defines it as the information assets organisations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business relationships and direct monetising). Despite its name, it is nothing nefarious. Harnessing this dark…

Read More

Leveraging data-driven agility in an agile world

Leveraging data-driven agility in an agile world

At MAC we have recently been having discussions about the concept of Data Driven Agility; how can organisations start to leverage data more intelligently in an agile-delivery process, select data which is fit-for-purpose and, importantly, help solve business problems? For anyone who isn’t familiar with agile, here’s a summary: Agile teams are best suited to…

Read More

What is a data journalist and why do you need one?

One of the biggest pain points in many organisations – although they might not even be aware of it – is the disconnect that exists between the data analytics department and the other business units. Despite the concept of a data journalist not being well recognised in the industry, the fundamental challenge facing businesses is…

Read More